Independent by Design

From qualitative depth to quantitative validation, I design and manage research projects end-to-end, adapting to each brief, team, and market.Strong research starts with the right approach and the right partners.Through Maco Insights, I build tailored research solutions by selecting the right expertise for each project, without the constraints of traditional structures.
I turn complex research needs into clear insights and confident decisions, shaping every project around your specific goals and choosing trusted partners at each stage.
Whether you need extra expertise, operational support or simply a reliable sounding board, I help you move forward with clarity and confidence.Tell me about your project, I'll be happy to listen and share some initial guidance, no strings attached.

Understanding the brief

Every project starts with a conversation. I take time to understand your objectives, context, and constraints, and from there I help shape the most effective approach, defining methodologies, target audiences, and scope where required.

Research design & setup

Designing the right research framework for your goals: quantitative questionnaires, qualitative discussion guides, online community activities, mystery shopping, and more. Each design is tailored to the audience, the market, and your targets.

Participant recruitments

Reliable access to a wide range of audiences across Europe, from mainstream consumers to hard-to-reach and specialised targets in sectors like B2B, automotive, and healthcare. Incentive management for participants is included.

Languages & localisation

Supporting international projects through translation and localisation across multiple languages, ensuring consistency and clarity across all markets.

Project Coordination

Whether you need end-to-end project management or support on a single phase, I can step in at any stage. For complex or large-scale studies, I manage the full workflow, coordinating trusted partners across methods and geographies to deliver consistent, high-quality results in multi-method and multi-country projects.

Moderation & qualitative fieldwork

Direct moderation of qualitative research across markets and formats. When the project requires additional expertise or scale, I work with a network of carefully selected moderators, ensuring the right fit while maintaining consistency and quality of insight.

Analysis & delivery

Research outputs translated into clear, structured deliverables: data in Excel or SPSS, presentations in PowerPoint, and reporting formats adapted to your internal workflows and team needs.

About

I’m an independent market research consultant, supporting projects across Italy and Europe.
With a background as Country Manager in an international research company, I bring both strategic perspective and hands-on experience.
My background in psychology and business allows me to combine a deep understanding of people with a clear focus on what drives business decisions.